Putting On The Hat and Animation

Interesting recording of the singer John Reuben confronting his animators about a change he has in mind for an animated video they've been working on for several months.  Having taken to wearing hats, Reuben suggests that the cartoon character of him wear a hat.  "It's just semantics," he says, thinking that putting a hat on the thousands of frames of him is as simple as putting on and taking off his hat, which he demonstrates for the animators.  Hat on, hat off.  Easy.  So, here's the interview as the video is in progress (which I can't help thinking is a bit of a setup), and then the music video "Word of Mouth."  Hat? No hat?  See for yourself. The confrontation: The resulting video: